The Modern Traveler’s Dilemma

Travelers today want to explore beyond just the sights—they crave a deeper connection with the culture and history of each destination. However, busy schedules and overwhelming planning tasks often limit them, leaving little time for research and genuine immersion. 

The Challenge of Creating Seamless Exploration

I identified that 70% of travelers prefer an AI-powered tool that simplifies itinerary planning, allowing them to save time and focus on enjoying their trip. Additionally, 83% of travelers expressed that having access to historical and cultural information through an AI guide enhances their experience, making their trip more meaningful. Time Traveler was designed to meet these needs by offering a blend of AI-powered trip planning and cultural storytelling in a single platform. 

How satisfied would you be using an AI-powered tool that simplifies itinerary planning and helps you save time to focus more on enjoying your trip?

How important is it for you to have access to historical and cultural information through an AI guide to enhance your travel experience?

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

I created Time Traveler to seamlessly integrate planning with cultural learning, featuring tools like AI Travel Planner for personalized itineraries and History Chat for real-time cultural insights. Additionally, the AI History Lens lets users instantly capture and learn about any historical site. Time Traveler provides users with rich, relevant content right when they need it, enhancing their travel experience without overwhelming them.

FOMO AR filter

Social Media

Design Process: Style Guide

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

1. Simplified Icon Design:

Users noted that some icons were confusing, particularly the similarity between the camera and book icons. Based on this feedback, I merged the camera function into the history book feature and simplified the icon list to enhance clarity and streamline navigation.

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

2. Collaborative Trip Planning:

Feedback indicated that users wanted a collaborative editing feature to plan trips with friends. In response, I added the collaboration function to the plus icon list, making it accessible and intuitive for group trip planning.

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

3. Streamlined History and Cultural Function:

Users suggested combining the history and cultural functions into a single, interactive chat experience. To address this, I merged the two into a cohesive History Chat feature and updated the icon to an AI spark symbol for a clearer, more engaging interface.

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

4. Enhanced Preference Section:

Feedback highlighted the need for better organization within the preference list and the inclusion of a customizable option for users. In response, I redesigned the preference section into a structured, list-style layout and introduced a customizable search feature, enabling users to easily add their own preferences and create a more tailored experience.

Through the Time Traveler Project, I learned the importance of user-centered design in balancing efficiency and cultural exploration for busy travelers. Simplifying trip planning improves user adoption by making the process effortless and reducing frustration. Iterating based on feedback allowed me to refine the user flow, creating a smoother, more intuitive experience.

What I learned…?

Final Design

Final Prototype

Link to full case study

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