Fast fashion is a popular choice for consumers due to its affordability and convenience, but this comes at a steep environmental cost. As new items flood the market every season, millions of garments are discarded, creating an unsustainable cycle. While eco-conscious shoppers want to make better choices, they face obstacles in finding convenient and reliable second-hand options.

The Reality of Fast Fashion’s Impact

Uncovering the Challenges of Second-Hand Shopping

Through in-depth research, I uncovered major barriers for users interested in second-hand fashion. Interviews, surveys, and empathy mapping revealed that users worry about:


1. The quality and authenticity of items.
2. High shipping fees and lack of try-on options.
3. Struggling with disorganized apps lacking a curated, trustworthy experience.

Creating the Solution with Second Life

In response, I designed Second Life, a user-centered platform offering a curated and trustworthy second-hand shopping experience. Key features include:
• Quality Videos: Detailed visuals of each item to ensure authenticity.
• Virtual Try-On Feature: Enabling users to visualize items on themselves.
• Verified Badge: Items and users are trusted and with quality assurance.
These elements make second-hand shopping feel reliable, enjoyable, and as convenient as fast fashion, transforming user hesitation into excitement.

Design Process: Style Guide

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

Through multiple rounds of usability testing, ensuring that Second Life offered an intuitive and collaborative experience.

Iterating Based on User Feedback

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

1.Label Update (“Account” instead of “My”):

Enhanced clarity by renaming vague labels, making functions intuitive.

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

  1. Badge Description Update:

    Added a brief explanation directly on the page to clarify the purpose of the Verified Badge, improving user understanding.

To reconnect with Gen Z, we reimagined FOMO as FOMF—Fear of Missing Fanta. Our solution? An AR camera filter that makes Fanta a virtual companion, always ready to join in their social moments. Now, Fanta isn’t just a drink—it’s a fun, shareable experience.

  1. Navigation Update (“+” to “>”):

    Prevented page clutter by replacing the “+” button with a “>” icon, switching to a new page for expanded content. Additional details now appear in a pop-up window for better accessibility.

What I learned…?

  1. Increased Trust in Second-Hand Shopping:

    By introducing features like verified badge, quality videos and virtual try-on tool, the app effectively addressed concerns about product authenticity and fit, significantly boosting user confidence.

  2. The Importance of User-Centric Design:

    Prioritizing user needs and directly addressing pain points (e.g., quality assurance and intuitive navigation) was essential in building a reliable and successful platform.

Final Design

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