Family Emotion & Communication App
FeelFam｜Bringing Emotional Connection into Everyday Family Life
Bridging Generations Through Empathy and Emotion
In an age of digital communication, staying truly connected with family isn’t always easy. Generational gaps, time differences, and unspoken emotions often create invisible walls. FeelFam is an emotion-focused app designed specifically for families—supporting better understanding and communication through mood tracking, anonymous expression, and shared activity planning.
User Insights｜Where Love Gets Lost in Translation
Modern families face emotional disconnect due to busy schedules, communication barriers, and a lack of shared language. Through interviews, we uncovered key insights:
“Sometimes I really want to know what my child is thinking, but I worry that asking too much will stress her out.” — Sonia (43)
“I want to spend time with my family too… I just don’t know how to balance it with my friends. I’m scared I’ll mess things up.” — Nirvana (13)
Problem Statement｜Why I Built FeelFam?
Families today want to stay emotionally connected but face problems like:
No Safe Space for Emotional Expression
Emotions are often suppressed, leading to family misunderstandings.
Hard to Sense Each Other’s Emotions
Families struggle to notice each other’s changing emotions.
Generational Communication Gaps
Manually organizing itineraries is time-consuming and discouraging..
FeelFam was created to solve these core issues, not just as a mood tracker but as a bridge that brings family members closer through consistent, thoughtful interaction.
Key Features｜Building Tools for Empathy
FeelFam’s three core features support emotional connection in everyday family life:
User Story & Task Flow｜A Mother and Daughter, Finally Heard
Sonia uses FeelFam to gently reconnect with her daughter. She sends a message through Feel Share, receives Nirvana’s reply, and schedules a weekend activity via Feel Harmony. The flow helps both of them understand each other’s needs, one step at a time.
The journey blends emotion sharing, mood awareness, and scheduling—all within one platform.
Design Rationale｜Designing for Clarity, Emotion, and Action
To enhance usability and intuitive navigation, I applied a clear visual system using three primary color sets. Each represents a core function and creates immediate recognition for users navigating emotional tools.
Blue – Feel Share
A calm, safe space for open and honest expression.
Purple – Feel Mood
Encourages emotional reflection and awareness.
Orange – Feel Harmony
Fosters joyful connection through shared activities.
Usability Testing & Improvements
Through multiple rounds of testing, I gathered valuable user feedback that shaped final design decisions. Below are two key examples:
01｜Recording emotions wasn’t intuitive
“I think you could integrate the mood options directly into the primary screen to streamline the flow and make it more straightforward for users.”
◦ Design Adjustment
I moved mood options and input fields to the homepage and removed pop-ups to streamline interaction.
02｜Color-based mood tracking lacked accessibility
Integrate the designed mood expressions into the calendar view to create a visually engaging and informative experience.
◦ Design Adjustment
I designed unique shapes for each mood, enhancing clarity and inclusiveness. Icons were integrated into the calendar for added consistency and engagement.
Final Prototype
Final Outcome
The FeelFam app offers families an intuitive platform for emotional well-being, featuring streamlined task flows, contextual guidance, and accessible mood expressions. With tools for private messaging, mood tracking, and activity planning, FeelFam bridges communication gaps, fostering empathy and healthier family relationships.
